As they plan their trips, folks who vacation at sea sometimes bob from ship to ship, cruise line to cruise line. They may be drawn by price, a quest to sample different styles of food and service, or the tease of hot new vessels.
Many cruisers, however, find a comfort zone on one or two lines and return, year after year, often to a familiar ship, sometimes to the same cabin.
Current wisdom among frequent cruisers — from conversations and Internet forum sites — is that most people would not switch cruise lines because of loyalty perks. They see them more as added benefits than enticements to choose a particular cruise company.